We start all our partnerships by running campaigns like these for a multitude of reasons.

We use this method when we haven’t successfully validated your value proposition on cold outbound or we are still validating our Ideal client profile. This is a great method to kick off with and to book calls with ideal prospects to validate the data we need to build out the market message, your value proposition & who is the best market segment to target.

But their’s also a couple other reasons we do this that go beyond building your messaging & value proposition that work in like a double edge sword (even though the main purpose is for market research).

• You will make many new connections that can turn into closed deals. So also view this as a way of building your short and long-term pipeline.
• This provides you with insights that we can use to build messaging.
• Helps you get in touch with brands that were once unreachable.
• Why this works so well is because you can ask as many questions as you want. If you just start firing a boatload of questions on a ‘sales’ discovery call - you’re definitely going to get a lot of pushback and ruin your opportunity. Then we’d need to be more concise of which and the amount of questions we use.

The interview is positioned in a way that feeds into the individual's ego and makes them feel important because we want to interview them.

The insights from these calls will help you build an offer that your market desperately needs.

The Best Interview Script Formula

Market Research Call Script

[TEMPLATE] Case Studies Input Tracking Document