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How to Stand out in a crowded market by create a 1-of-1 offer

Your Minimal Viable Value propostion is designed to bring clarity to what your current value proposition is based on the infomation that is already avaible & to build clarity to define what are the outcomes that you’re ideal clients actually want & then to align your inital MVP to match the markets needs & desired outcomes.

Now this is a To better understand this, we’ll conducted about 15-30 interviews with your best clients & potential prospects.

Using that data we have, we can start to define their drivers, fears, pains and behaviour that will build your final value propsition & market message on the actual outcomes that you’re ideal buyers actually want.

But for right now to get started, we can build one based on the information we already have.

Now your value proposition is the difference between:

1. Being seen as 1-of-1 & constantly getting price compared
2. Easy sales & a lot of “maybes”
3. Unlimited Clients & empty pipeline

WHAT DRIVES YOUR DREAM CLIENT?

We want to hit the number 1 pain point in our market that we can use to build out our value propostion, but answer these questions based on what you know:

• Business Goals & Desired

  • E.g. Exit & walk away with £10m, Build products that provide value, Wake up excited to work, Foster a great culture & hire talented people, Eventually sell the business for 5-10x revenue

• Personal dreams and desires

  • e.g Buy the house of their dreams, Drive a Porsche or tesla, Donate money to causes. Retire parent, Feel proud, Make your family proud, Send kids to private school, Financial & time freedom, Set up their kids for life