This process is one of the most effective forms of outreach that you can do. We start our partnerships by running campaigns like these for a multitude of reasons.

We use this method when we haven’t successfully validated your value proposition on cold outbound. This is a great method to kick off with and to book calls with ideal prospects which naturally leads to sales calls.

We essentially turn the discovery section of the sales process into an “interview”.

• Don't come across salesy in your outreach which gets you a higher booked call rate
• You will make many new connections that can turn into closed deals very quickly. So also view this as a way of building your short and long-term pipeline.
• This provides you with insights that we can use to build messaging.
• Helps you get in touch with brands that were once unreachable.
• Why this works so well is because you can ask as many questions as you want. If you just start firing a boatload of questions on a ‘sales’ discovery call - you’re definitely going to get a lot of pushback and ruin your opportunity. Then we’d need to be more concise of which and the amount of questions we use.

The interview is positioned in a way that feeds into the individual's ego and makes them feel important because we are writing a “research paper” and want to interview them.

The insights from these calls will help you build an offer that your market desperately needs.

The Best Interview Script Formula