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1. Scan Through all your existing case studies.
2. Analyse the following:
   1. Profitability
   2. Enjoyed working on the project?
   3. LTV
   4. Sales cycle
3. When you’ve answered all of these questions, start segmenting and prioritizing them. Rank them from 1 to 5. 1 Being a project you’d like to do again and 5 being one that you’d never want to do again.
4. Pick 5 projects that you’ve ranked with number 1.
5. Then start digging into what you’ve done for those clients. Go deeper than “We built them a system for their Data inception” or “We do everything for the Office of the CFO advisory”. Find out the transformation you’ve delivered. I.e 9% increase in Incident response, resulting in X.
6. Boom. That’s a sub offer
   1. We help {Insert niche} to increase their Incident response time by 9% in less than 4 months, without {Pain point} & {Pain point}.
   2. And whilst increasing your profit margin.
   3. Build out as many sub-offers as possible based on this research