Before starting this company, I was an Account Executive—and soon to be Managing Director—at MoneyExpert, a leading marketing and sales agency. We partnered with some of the largest multinational telecommunications companies in the UK, including BT, EE, and Scottish Power.

My Role was focusedd on Building a highly performing sales team & adding between £1M and £10M per year in new clients, both in B2B and B2C deals, while expanding their customer base across 50 global regions, including India, Portugal, and Dubai.

One of our key partners, BT—worth £15.58 billion—went on to acquire EE for £12.5 billion, forming the UK’s largest mobile network operator. Being part of such high-stakes operations gave me deep insight into scaling businesses, structuring sales systems, whilst building and training very large sales teams, and driving predictable growth.

<aside> ⛔

Below, i inserted a picture of the Company Name & Logo, BT & EE’s Market Valuation at the Time, BT’s acquisition of EE (With purchase Date) and a picture of me wearing a high-vis vest while working on Site with our Client BT & EE.

</aside>

But while these multinational giants had deep pockets and massive operations, I noticed something: Boutique consulting firms, especially those who are reliant on word of mouth or their direct network for growth—struggled to build predictable sales and client acquisition systems that allow them to scale beyond their direct network & predictably secure new high value clients consistently without being seen as salely or damaging their reputation.

Without the luxury of billion-dollar acquisitions, many firms find themselves stuck in a cycle of Feast & Famine cycles, struggling to predictably sign new clients beyond their direct network or are constantly having to rely on referrals to sustain their business, even though 90% know it isn’t sustainable for their long term growth.

That’s when I realised… What if there was a way to give IT & Consulting business the same level of sales infrastructure that billion-dollar companies use—but built specifically & tailored for the consulting sector?

Now over the years, i have:

• Led Hundreds Board meetings & pitched very complex solutions to senior stakeholders
• Recruited, trained and hired large sales teams & developed high impact Campaigns for clients that lead to predictable growth.
• Sharpened my sales skills by doing 100 cold calls per day, closing £50-100K+ Deals whilst working directly with corporate offices for 12 months straight.

I learned firsthand what it takes to scale a business, secure high-value deals, recruit top-tier talent, and expand into new global markets.

But despite our best efforts, external agencies, consultants, and sales teams consistently fell short. The problem wasn’t their competence—it was their lack of deep understanding of our market, our clients, and the nuances required to drive real results.

Scaling a business isn’t just about hiring more salespeople, running ads or doing anything really fancy. It’s about building a system that works—one that doesn’t rely on the founder doing all the selling or generating potential conversations & one that can be easily replicated & delegated.