<aside> 📖 Go-to-Market Setup

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• [ ] Designing and conducting customer interviews, deep marketing research & building out your 1-of-1 positioning that differentiates you from the rest of the competition & create trust with new potential buyers.

<aside> 🗣️ Distribution & marketing access

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• [ ] Taking your new set of marketing positioning & reaching out to new prospects, to scheduling introductions

<aside> 🏦 Deal Generation & Support

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• [ ] Supporting throughout the end to end sales process to ensure that you are actually closing & generating new deals.

<aside> 📈 Long-term CEO & Leadership Collaboration

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• [ ] Working on the long-term vision with the leadership team and optimising all the other aspects of the business holistically

<aside> 📅 Weeks 1-4: In-Depth Customer Research

• Week 1: Plan and design surveys and interview questions.
• Week 2: Roll out surveys to the customer base and select customers for interviews.
• Week 3-4: Conduct customer interviews and analyse survey results.

Weeks 5-8: Analyse Purchase History

• Week 5-6: Gather and analyse purchase history data for trends and patterns.
• Week 7-8: Segmentation of the customer base based on analysis findings

Weeks 9-12: Launching Outbound campaigns

• Week 9-10: Have a full role out of customer outbound campaigns Launching towards different customer segments for market expansion
• Week 11-12: Building a personalised team of SDR’s ready to start following up on new leads and prospects

Weeks 13-16: Tailored VSLs Production

• Week 13-14: Plan and script the VSLs, aligning each script with a customer segment.
• Week 15-16: Produce the VSLs, ensuring the tone and content resonate with each target segment.
• Week 17-18: Craft personalised emails to accompany each VSL. The emails should reflect the recipient's past engagement, purchases, or interests.
• Week 19-20: Test the emails and VSLs on smaller segments, adjust based on feedback, and then roll out to the full segments.

Weeks 21-26: Diagnostic VSL Process

• Week 21-22: Create and test Short VSL 1 - Problem. These videos should describe common issues relevant to each customer segment.
• Week 23-24: Create and test Short VSL 2 - Solution. These videos should discuss solutions and how our products can help.
• Week 25-26: Create and test Short VSL 3 - Offer. These videos should present a curated bundle of products as a solution to the customer's identified problem.

Week 26+ Sales Process Structure

• Building out the sales department structure based on procress
• Installing of the 3 step Sales process for predictable deal closure

Continuity: Constant innovation, Consulting, improvement on current system

• Providing ongoing strategic consulting across all areas of the business while identifying and eliminating operational bottlenecks to drive efficiency and growth.
• Providing all of the frameworks that are needed to build out the dedicated sales function to ensure deals are still able to close at a high enough rate with constant improvement of call recordings </aside>