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With a clear understanding of your target market’s needs and challenges, how do we get our market message in front of the right type of people without having to rely on referrals, direct networks or Word of Mouth.

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Now What is the Main problem when it comes to traditional Marketing Tactics & Methodologies

• If you make a claim it requires evidence to back it up → This just creates a lack of Trust for 90% of Sophisticated Buyers & Markets
• Consulting is sold on trust, value & Authority, not on a transactional basis.
• Sophisticated buyers require a strong relationship before deciding to Make Purchasing Decision with a provider who they trust (Which is often times why deals tend to take longer than 6 months to close)
• Often Times Getting in touch with the person of Authority is challenging without having a mutual connection or some sort.
• They Don’t See enough Value or trust in what you offer
• Trying to push for sales when authority and trust being built hasn’t been built simply won’t work!

What is the Solution that bridges this Gap?

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The Keynote Strategy

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This is one of the most effective forms of outreach that you can do that actually works today.

You essentially turn the discovery section of the sales process into an “Keynote”.

• It allows you to pitch to the right type of decision makers and present a solution that is unique that solves their direct problems.
• Doesn’t come across salesly in your outreach which gets a responses from very sophisticated buyers.
• Helps you get in touch with brands that were once unreachable and positions you as the expert
• Showcasing how you can help them & showing them that YOU are the solution they need to solving their problems
  • This process has allowed us to book calls with C-suite execs of blue chip companies from the Addedco group, Jaguar Land Rover, the NHS & Linkedin & have built over a £10M pipeline!